Introduction: Exploring the Rise of BaddieHub and the “Baddie” Aesthetic in Social Media Culture

In today’s digital landscape, social media has become a cultural powerhouse, setting trends, influencing lifestyles, and shaping perceptions of beauty and self-expression. One of the most prominent movements to emerge from this space is the “baddie” aesthetic. With its bold makeup, high-fashion sense, and unapologetic confidence, the baddie look has become a global phenomenon. While … Read more